{"id":643,"date":"2022-03-08T10:48:57","date_gmt":"2022-03-08T09:48:57","guid":{"rendered":"http:\/\/www.olivier.ninja\/?p=643"},"modified":"2022-04-05T10:32:43","modified_gmt":"2022-04-05T08:32:43","slug":"marketing-sea-ads","status":"publish","type":"post","link":"https:\/\/www.olivier.ninja\/?p=643","title":{"rendered":"Marketing SEA, Ads"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"search-engine-marketing\">Google, Facebook, Amazon&#8230;<\/h2>\n\n\n\n<p>L\u2019advertising est le moteur de l\u2019industrie internet, hier nous nous d\u00e9chirions les plages de publicit\u00e9s TV, les belles pages des magazines, aujourd\u2019hui le combat de la visibilit\u00e9 de l\u2019acquisition client et du R.O.I. se sont d\u00e9plac\u00e9s sur ces nouvelles plateformes. Les budgets sont toujours cons\u00e9quents mais rarement inaccessibles. Un bon pilotage du budget, une veille de la concurrence quasiment en temps r\u00e9el gr\u00e2ce a une utilisation pointue des API fournies et souvent le d\u00e9veloppement de scripts \u00ab maison \u00bb sont aujourd\u2019hui une n\u00e9cessit\u00e9.<br>Certes, cette veille et cette expertise ont un co\u00fbt, mais laisser une campagne num\u00e9rique progresser sans la surveillance \u00e9troite d\u2019un personnel averti est l\u2019annonce syst\u00e9matique d\u2019une perte d\u2019argent inutile.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, Facebook, Amazon&#8230; L\u2019advertising est le moteur de l\u2019industrie internet, hier nous nous d\u00e9chirions les plages de publicit\u00e9s TV, les belles pages des magazines, aujourd\u2019hui le combat de la visibilit\u00e9 de l\u2019acquisition client et du R.O.I. se sont d\u00e9plac\u00e9s sur ces nouvelles plateformes. Les budgets sont toujours cons\u00e9quents mais rarement<\/p>\n","protected":false},"author":1,"featured_media":637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1,31],"tags":[30,29],"class_list":{"0":"post-643","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-non-classe","9":"category-referencement","10":"tag-sem","11":"tag-seo","13":"post-box"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=643"}],"version-history":[{"count":2,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/643\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/643\/revisions\/743"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}