{"id":549,"date":"2022-02-15T10:48:33","date_gmt":"2022-02-15T09:48:33","guid":{"rendered":"http:\/\/www.olivier.ninja\/?p=549"},"modified":"2022-04-05T10:31:25","modified_gmt":"2022-04-05T08:31:25","slug":"marketing-seo","status":"publish","type":"post","link":"https:\/\/www.olivier.ninja\/?p=549","title":{"rendered":"Digital Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"search-engine-marketing\">Search Engine Marketing<\/h2>\n\n\n\n<p>L\u2019univers des mots clefs et des descriptions bien choisis. Nous avons travaill\u00e9 ce sujet en profondeur. Il est clair que sans SEA (<em>Search Engine Advertising)<\/em> un site n\u2019a quasiment aucune chance d\u2019apparaitre correctement positionn\u00e9 sur des recherches concurrentielles.<br>Cependant ressort de notre exp\u00e9rience que l\u2019optimisation du contenu et du r\u00e9dactionnel \u00e0 l\u2019attention des moteurs de recherche est essentiel pour la p\u00e9rennisation des sites \u00e0 moyen et long terme.<br>Il est donc imp\u00e9ratif de bien pr\u00e9voir des emplacements Had-oc d\u00e8s la cr\u00e9ation des pages pour les m\u00e9tas, les JSON (Donn\u00e9es structur\u00e9es) les balises titre et le r\u00e9dactionnel d\u00e8s la cr\u00e9ation du site.<br>Ce travail fait a posteriori serait d\u2019une part chronophage et d\u2019autre part dangereux pour le r\u00e9f\u00e9rencement existant.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Marketing L\u2019univers des mots clefs et des descriptions bien choisis. Nous avons travaill\u00e9 ce sujet en profondeur. Il est clair que sans SEA (Search Engine Advertising) un site n\u2019a quasiment aucune chance d\u2019apparaitre correctement positionn\u00e9 sur des recherches concurrentielles.Cependant ressort de notre exp\u00e9rience que l\u2019optimisation du contenu et<\/p>\n","protected":false},"author":1,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,1,31],"tags":[30,29],"class_list":{"0":"post-549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-non-classe","9":"category-referencement","10":"tag-sem","11":"tag-seo","13":"post-box"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=549"}],"version-history":[{"count":3,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/549\/revisions"}],"predecessor-version":[{"id":742,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/posts\/549\/revisions\/742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.olivier.ninja\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}